Hello Artemis partners,
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Over the past three years, we've partnered with a top dermatological clinical research organization to build a solid clinical database for CryoSlimming/Shape treatments. This collaboration has shed new light on how these treatments work in the body, marking a significant advancement for our partners and the beauty industry.
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At the same time, we've introduced Neveskin™, a brand focused on cutting-edge beauty and wellness solutions tailored to your business needs, which was launched with the Neveskin Face last year. From Pagani, the original creators of Cryoskin, Neveskin devices are designed exclusively for Artemis by Artemis, providing us with a unique brand identity, user-first approach, and the latest in beauty and wellness innovation using precision hot and cold temperatures.
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Since Neveskin's launch:
- Our research revealed that Shape (formerly known as CryoSlimming) treatments DO NOT stimulate apoptosis/cryolipolysis but rather the activation of connective tissue in the epidermal and dermal layer, a topic we'll discuss in tomorrow’s webinar at 12PM EST.
- More state boards have restricted the use of "cryo" in estheticians' scope of practice.
- We have expanded the Neveskin product family by launching the Neveskin Duo and Ultra.
To minimize risk and maximize value for our partners, we're swiftly transitioning from Cryoskin to Neveskin. This involves renaming devices and treatments, and updating product messaging, marketing, and branding to align with the Neveskin brand.
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This brand transition will be in progress starting today through July 31st, 2024 when we hope to see all Cryoskin partners converted across to Neveskin.
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What does this mean for Cryoskin partners?
- Cryoskin devices (both new and currently in market) will now be known as Neveskin Classic devices.
- Treatment names will change to reflect Neveskin treatment naming.
What you need to do:
What you'll receive:
- A brand conversion checklist to keep organized and on track through the transition.
- A Coassemble conversion course to train and prepare you and your team for the rebrand and new product messaging.
- A Neveskin Classic marketing conversion package.
- Access to the Soothe portfolio of treatments to help ease discomfort and encourage general wellness (3.0 + 4.0 partners only).***
- Full suite of updated collateral and training materials.