Again, based on your feedback in the partner survey, it would seem that 50% of you are investing in advertising - predominantly Facebook. We would like to go ‘on record’ and say that we think this is critical to your success. This is not to say that those who don’t advertise cannot be successful, but we are increasingly seeing that those who do invest in advertising tend to achieve greater success, more quickly. Our very strong recommendation is to partner with an agency who offer expertise in this field. Details about our preferred vendors and discounts available are below, but you are of course free to choose your own. It has to be said that advertising on Facebook is both time-consuming and complex when it is done well. Such is the effort that this demands, it will inevitably mean that your focus will be lost elsewhere, including the hard work it requires to convert any leads into paying customers, which can often take weeks if not months.
So far as is possible, any investment you make into any ads program, whether it is Facebook or elsewhere, should be treated as an investment and not solely as a cost. You will surely generate leads, with a mix of quality, but your success, for the most part, will be dictated by your eagerness to convince those leads to walk through your doors.
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